Cedarwick provides hands-on sales development support across SDR execution, development and advisory. Whether you're building your first SDR function, need additional capacity or want to improve an existing team, Cedarwick can get involved where you need it most.
Build Your SDR Function
Cedarwick can help you establish the foundations of your sales development function and create a practical approach to outbound.
What this can include:
Strategy
Define the role sales development should play within your sales motion.
Structure
Establish the right approach, responsibilities and ways of working.
Process
Build practical processes for prospecting, outreach, qualification and follow-up.
Hiring Support
Support the process of identifying and hiring the right SDR talent.
Hands-On SDR Support
Cedarwick can step directly into the SDR role and take responsibility for hands-on sales development activity.
What this can include:
Prospecting
Research and identify relevant accounts and prospects.
Outreach
Execute targeted outbound activity across the agreed channels.
Qualification
Engage prospects, understand their needs and qualify opportunities.
Meeting Generation
Follow up consistently and create qualified sales conversations.
Develop Your SDRs
Cedarwick provides practical coaching and development to help SDRs improve their skills, confidence and performance.
What this can include:
1:1 Coaching
Regular coaching focused on individual development.
Call Reviews
Review calls and identify practical areas for improvement.
Messaging & Objections
Improve messaging, questioning and objection handling.
Performance Development
Help SDRs build better habits, consistency and performance.
Strengthen Your SDR Function
Cedarwick can provide an external perspective and practical support to identify opportunities to improve how your sales development function operates.
What this can include:
Process
Review how SDR activity is structured and managed.
Messaging
Assess whether messaging is clear, relevant and effective.
KPIs
Review the metrics being used to understand SDR performance.
Ways of Working
Identify practical improvements across the SDR function.
Not Sure Where You Need Support?
Every business is at a different stage. Let's talk about where your sales development function is today, what you're trying to achieve and where Cedarwick could help.