Founder-led outbound is often how businesses win their first customers.
As your business grows, relying on one person to generate opportunities becomes harder to sustain.
Building a successful sales development function isn't simply about hiring SDRs or BDRs, or increasing activity. It's about creating the right structure, processes and leadership so outbound becomes a consistent driver of pipeline.
Cedarwick works alongside founders and sales leaders to help build that foundation.
Who We Help
Founders, Co-Founders & CEOs
Launching outbound or hiring your first SDR or BDR can feel like a big step. Cedarwick helps you build the right foundations so your sales development function can grow with your business.
Sales Leaders
If you already have an SDR or BDR team, Cedarwick helps you improve performance through practical coaching, clearer processes and experienced sales development leadership.
How We Help
Build
Develop
Strengthen existing SDR and BDR teams through practical coaching, clearer processes and greater accountability.
Lead
Bring experienced sales development leadership into your business to develop your team and help your function scale.
Why Cedarwick?
Building sales development is about more than generating meetings.
It's about putting the right people, processes and leadership in place so your team can keep performing as your business grows.
Built with your team, not around it.
Our role is to work alongside your team, building something that's yours from day one.
Meet Davinder Bharj
ππ°πΆπ―π₯π¦π³ & ππͺπ³π¦π€π΅π°π³, ππ¦π₯π’π³πΈπͺπ€π¬
I started my career as an SDR before progressing into sales development leadership within B2B technology businesses.
Before founding Cedarwick, I managed a Global SDR team supporting EMEA, APAC and LATAM, working with enterprise sales teams targeting C-suite and VP-level decision-makers.
I started Cedarwick to help founder-led businesses build stronger sales development teams by applying the experience I've gained throughout my career.
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Let's Talk
Every business is different, so the best place to start is with a conversation.
Tell me a little about your business, where you are today and what you're hoping to achieve. From there, we can explore whether Cedarwick is the right fit.