Build a Sales Development Function That Can Grow With Your Business
Cedarwick helps founder-led B2B businesses build, develop and lead sales development.
Whether you’re hiring your first SDR, developing an existing team or need experienced leadership, Cedarwick brings hands-on experience from years spent in sales development and B2B technology companies.
Getting Sales Development Right
Hiring an SDR is one thing.
Building a sales development function that works is another.
The role needs to be clear. The SDR needs clear direction, regular feedback and someone who knows how to develop them. Performance needs to be managed. And as the business grows, the function needs to develop with it.
Cedarwick works with founders and sales teams to build the foundations, develop SDRs and provide experienced leadership where it’s needed.
Where Cedarwick Gets Involved
Your First SDR
Getting ready to make your first hire?
We work through the foundations before the SDR starts, including the role, expectations, approach and how you want sales development to operate.
Your Existing SDRs
Already have a team but want to develop it?
We work directly with SDRs through coaching, feedback and regular development to improve their skills, confidence and performance.
Your Sales Development Function
Looking for more experience around the function?
Cedarwick can provide experienced sales development leadership across management, performance, development and the day-to-day direction of the team.
Experience Behind Cedarwick
I started my career as an SDR before moving into sales development leadership in B2B technology.
Before founding Cedarwick, I led a global SDR team across EMEA, APAC and LATAM, working alongside enterprise sales teams targeting C-suite and VP-level decision-makers.
I now use that experience at Cedarwick, working with founder-led B2B businesses to build, develop and lead their sales development function.
How We Work
Understand
We start with where you are today, what you’re trying to achieve and what you need to get done.
Define
We agree what needs to happen and where Cedarwick can take responsibility.
Get Involved
We work directly with you and your team rather than simply handing over recommendations.
Develop
The aim is to leave you with a stronger sales development function and a team that’s better equipped to keep improving.
Who Cedarwick Works With
Cedarwick works with founder-led B2B businesses that are:
• Preparing for their first SDR hire
• Building their first SDR function
• Developing an existing SDR
• Building a small SDR team
• Looking for experienced sales development leadership
• Not yet ready to hire a full-time sales development leader
A Conversation About Your Sales Development
If you’re thinking about your sales development function, developing your team or considering what comes next, it would be good to hear a little about it.
Every business is different, so the conversation can start wherever makes sense for you.