About Cedarwick

Built on B2B experience.

Built on B2B experience.

Cedarwick works with founder-led B2B businesses on partnerships, sales development and commercial projects.

The business was founded on experience gained in B2B technology and sales development, from starting out as an SDR to leading a global SDR team across EMEA, APAC and LATAM, working alongside enterprise sales teams targeting C-suite and VP-level decision-makers.

That experience now supports founders directly, helping them develop partnerships, move important commercial projects forward and build stronger sales development functions.

Why Cedarwick?

Cedarwick gives founder-led B2B businesses additional commercial experience and capacity when they need it.

Whether that’s developing a partnership, progressing a commercial project or building sales development.


How We Work

Every engagement starts with understanding the business, what you're trying to achieve and what needs to happen.

From there, Cedarwick takes responsibility for the agreed work and focuses on making useful progress towards a clear outcome.

Davinder Bharj

Founder & Director, Cedarwick

My background is in B2B technology and sales development, from starting out as an SDR to leading a global SDR team across EMEA, APAC and LATAM.

I now work directly with founders through Cedarwick, bringing that experience to partnerships, commercial projects and sales development.

Davinder Bharj

A Conversation About What You're Working On

If you're considering a partnership, have a commercial project to work through or need support with sales development, I'd be interested to hear what you're working on.

You don't need to have everything figured out before getting in touch.