Cedarwick was founded on experience gained in B2B technology and sales development, from starting out as an SDR to leading a global SDR team across EMEA, APAC and LATAM.
That experience now supports B2B businesses directly, from providing hands-on SDR support to developing SDRs and strengthening the wider sales development function.
Why Cedarwick?
Cedarwick brings together hands-on SDR experience and sales development leadership, allowing businesses to get support where they need it.
Whether that's stepping into the SDR role, developing new or existing SDRs, or providing an external perspective on the wider function, Cedarwick works alongside the business to help move sales development forward.
How We Work
Cedarwick starts by understanding your business and objectives, then take responsibility for the agreed work and work alongside your team to deliver practical progress.
Davinder Bharj
Founder & Director at Cedarwick
My background is in B2B technology and sales development. I started my career as an SDR before moving into sales development leadership, eventually leading a global SDR team across EMEA, APAC and LATAM.
I've worked across the sales development function from both sides: doing the work myself and leading and developing the people responsible for it.
I created Cedarwick to bring that experience directly to B2B businesses, helping them build, develop and strengthen their sales development functions.
What Leaders I've Worked With Say
"I had the pleasure of watching Dav grow from an SDR into a Sales Development Manager, and one thing that was consistent throughout was his drive and work ethic. As an SDR, he was hardworking, resilient, coachable, and always willing to put in the work to improve. When he stepped into leadership, those same qualities translated naturally into the way he managed and supported others. He was great with people, genuinely invested in his team, and had a real ability to coach, motivate, and bring out the best in those around him. It was great to watch him grow from a strong individual contributor into an equally strong leader."
Cynthia Scalise
Former Director, Sales Development at FiscalNote
Let’s Talk About Your Sales Development Function
Whether you’re building your first SDR function, need hands-on SDR support or want to develop an existing team, let’s talk about where Cedarwick could help.