Build Partnerships That Create New Opportunities
Cedarwick helps founder-led B2B businesses identify, develop and progress commercial partnerships with the right businesses.
From finding potential partners to opening conversations and developing the relationship, Cedarwick helps turn partnership opportunities into something commercially useful.
Partnerships Need More Than Introductions
The right partnership can open access to new customers, markets, capabilities or opportunities.
But finding the right businesses is only the beginning.
A good partnership needs a clear reason to exist, the right people involved and someone willing to move the relationship forward.
Cedarwick works alongside founders and commercial teams to identify potential partners, develop relationships and help turn opportunities into practical next steps.
Where Cedarwick Can Help
Identify Potential Partners
Find the businesses worth having a conversation with.
Cedarwick can research and identify organisations that could be relevant partners based on your market, customers, proposition and commercial objectives.
Open the Right Conversations
Get the partnership conversation started.
Cedarwick can help identify the right people, develop the approach and open conversations with potential partners.
Develop Partner Relationships
Move beyond the first conversation.
Cedarwick works with you to understand the opportunity, establish mutual value and develop relationships with potential partners.
Develop Partnership Opportunities
Turn a relationship into something commercially useful.
Where there is a genuine opportunity, Cedarwick can help define what the partnership could look like and work through the practical steps needed to progress it.
Support Existing Partnerships
Give important relationships more attention.
If you already have partnerships that aren't being developed properly, Cedarwick can help review the opportunity, re-engage relationships and establish a clearer path forward.
Experience Behind Cedarwick
I started my career in B2B technology sales development before moving into sales development leadership. Before founding Cedarwick, I led a global SDR team across EMEA, APAC and LATAM, working alongside enterprise sales teams targeting C-suite and VP-level decision-makers.
That experience gave me a strong understanding of how B2B businesses identify opportunities, build relationships and develop commercial conversations.
I now bring that experience to Cedarwick, working with founder-led B2B businesses across partnerships, commercial projects and sales development.
A Practical Approach to Partnerships
Understand
We start with your business, customers, proposition and commercial objectives.
Identify
We research and identify businesses where there is a credible reason to work together.
Connect
We find the right people and start the right conversations.
Develop
We work through the opportunity, establish mutual value and determine whether there is something worth pursuing.
Progress
Where there is a genuine opportunity, we help move the relationship towards a clear commercial next step.
Who Cedarwick Works With
You may already know that partnerships could be valuable to your business, but don't have the time or capacity to develop them properly.
You may have a list of potential partners but haven't started the conversations.
You may have relationships that haven't yet turned into meaningful opportunities.
Or you may want to explore what a partnership strategy could look like.
Cedarwick provides additional commercial experience and capacity to help move that work forward.
Let's Talk About Partnerships
If you're looking to identify potential partners, develop existing relationships or explore a new commercial opportunity, it would be good to hear what you're working on.
You don't need to have a partnership strategy already defined. We can start with the commercial objective and work from there.