Practical Sales Development Support, Built Around Your Business
Cedarwick works alongside B2B businesses through focused engagements, taking responsibility for agreed sales development priorities and getting involved directly where support is needed.
Working With Cedarwick
Define the Engagement
We start by agreeing the objectives, priorities, scope and responsibilities for the engagement.
Get Started
Cedarwick gets up to speed with your business, sales motion, target market, team and existing processes.
Our Role
We work directly with you and your team rather than simply handing over recommendations.
Review & Develop
The aim is to leave you with a stronger sales development function and a team that’s better equipped to keep improving.
What You Can Expect
Hands-On
Cedarwick gets involved in the work rather than simply providing recommendations.
Execution · Support · Involvement
Flexible
The scope is shaped around your objectives and the level of support required.
Tailored · Focused · Adaptable
Accountable
Responsibilities and priorities are agreed clearly at the start of the engagement, with Cedarwick taking ownership of the agreed work.
Ownership · Responsibility · Progress
A Defined Project Without a Full-Time Hire
Not every commercial project requires another permanent employee.
Sometimes you need someone experienced to take responsibility for something important for a defined period of time.
Cedarwick provides the additional commercial capacity to get the work moving without creating a permanent role around it.
Experience Behind Cedarwick
I started my career as an SDR before moving into sales development leadership in B2B technology. Before founding Cedarwick, I led a global SDR team across EMEA, APAC and LATAM, working alongside enterprise sales teams targeting C-suite and VP-level decision-makers.
I now use that experience at Cedarwick, working with founder-led B2B businesses across commercial development, commercial projects and sales development.
How We Work
Understand
We start with the business, the project and what you're trying to achieve.
Define
We agree what needs to be done, what Cedarwick will take responsibility for and what a useful outcome looks like.
Get to Work
Cedarwick carries out the agreed work, keeping you informed as things progress.
Move Forward
The project finishes with a useful outcome, whether that's completed work, a developed opportunity, a clearer direction or a decision you can act on.
A Conversation About What You’re Working On
If there's something you're considering, investigating or trying to move forward, it would be good to hear a little about it.
You don't need to have everything figured out. We can start with what you need to achieve and work from there.