Cedarwick helps founder-led B2B businesses develop commercial opportunities, build relationships and turn conversations into meaningful next steps.
From developing new opportunities and opening the right conversations to building relationships and progressing potential partnerships, Cedarwick works alongside your business to help move commercial activity forward.
Commercial Development Needs More Than Finding Opportunities
Finding an opportunity is only the beginning.
The real value comes from understanding where the opportunity sits, identifying the right people, starting the right conversations and consistently moving things forward.
Cedarwick works alongside founders and commercial teams to develop opportunities, build relationships and help turn commercial activity into practical next steps.
Where Cedarwick Can Help
Develop Commercial Opportunities
Find and develop opportunities that could create value for your business.
Cedarwick helps you explore potential opportunities, understand where there may be value and determine what is worth pursuing.
Build Commercial Relationships
Develop relationships with the businesses and people that matter.
Cedarwick helps identify relevant contacts, open conversations and build relationships that could lead to new opportunities.
Develop Partnerships
Turn the right relationships into potential partnerships.
Where there is a genuine reason for two businesses to work together, Cedarwick helps develop the relationship, establish mutual value and work towards a practical commercial opportunity.
Progress Opportunities
Keep important commercial conversations moving.
Cedarwick stays involved beyond the initial conversation, helping develop opportunities, coordinate next steps and maintain momentum.
Support Existing Opportunities
Give opportunities that have stalled the attention they need.
If you've already opened doors but haven't had the time or capacity to develop them properly, Cedarwick can step in and help move them forward.
Experience Behind Cedarwick
I started my career in B2B technology sales development before moving into sales development leadership. Before founding Cedarwick, I led a global SDR team across EMEA, APAC and LATAM, working alongside enterprise sales teams targeting C-suite and VP-level decision-makers.
That experience gave me a strong understanding of how B2B businesses identify opportunities, build relationships and develop commercial conversations.
I now bring that experience to Cedarwick, working with founder-led B2B businesses across commercial development, commercial projects and sales development.
A Practical Approach to Commercial Development
Understand
We start with your business, customers, proposition and commercial priorities.
Identify
We identify the opportunities, relationships and areas of commercial activity worth pursuing.
Connect
We find the right people, open conversations and start developing relationships.
Develop
We work through the opportunity, understand where the value lies and develop the relationship.
Progress
Where there is a genuine opportunity, we help move it towards a clear commercial next step.
Who Cedarwick Works With
You may have opportunities you'd like to develop but don't have the time or capacity to pursue them properly.
You may want to develop new commercial relationships but don't know where to start.
You may have conversations already happening that need someone to take them forward.
You may see potential partnerships or new opportunities but need additional commercial support to develop them.
Cedarwick provides the experience and capacity to help move that work forward.
Let's Talk About What You're Working On
If you have a commercial opportunity you want to develop, relationships you want to build or an important conversation that needs moving forward, it would be good to hear about it.
You don't need to have everything figured out. We can start with what you're trying to achieve and work from there.